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After months of speculation, we're now seeing alcohol arrive on TikTok Shop. The category had seen slow shifts towards inclusion thanks to the addition of alcohol free beers earlier this year, but now alcohol will be joining one of the largest e-commerce platforms officially. Whose Positioning Themselves Early? AU Vodka was the first brand to fully launch themselves on TikTok Shop. Their range of bold flavours are perfect for a TikTok audience, as well as selling a variety

TikTok Shop has become a significant growth channel in the US, but those US brands are continuing to overlook one of the biggest expansion opportunities available: the UK and EU TikTok Shop Markets. In the past few months, we’ve seen more than eight new countries in the EU open up, and the brands that move in early have the advantage. To bring more awareness, Unsociable and Cruva brought together a panel of all stars to discuss the opportunity and why the US brands should b

Unsociable partnered with QVC to assist on their first-ever Super Brand Day, helping bring together traditional live retail and modern social commerce across QVC's TV channel and TikTok Shop. QVC are the pioneers of live shopping, having launched their first broadcast way back in 1986, and now the first ever shopping channel is ready to dominate on TikTok Shop. Unsociable x QVC Unsociable supported the campaign through creator recruitment and management, product strategy, an

TikTok Shop continues to transform the UK ecommerce landscape, with exclusive bundles, limited-time deals, and creator-led content encouraging millions of shoppers to hit "Add to Cart." The biggest winners aren't just relying on luck or reputation, they're creating engaging product storylines based on real people's wants and needs. Why Storytelling Is Winning on TikTok Shop One of the strongest examples of storytelling on the platform is Medicube, whose Hypochlorous Acid Duo