Why US Brands Should Stop Waiting to Launch on UK & EU TikTok Shop

TikTok Shop has become a significant growth channel in the US, but those US brands are continuing to overlook one of the biggest expansion opportunities available: the UK and EU TikTok Shop Markets. 

In the past few months, we’ve seen more than eight new countries in the EU open up, and the brands that move in early have the advantage. 

To bring more awareness, Unsociable and Cruva brought together a panel of all stars to discuss the opportunity and why the US brands should be moving fast. 

Why Expand Beyond the US?

Early adopters in the UK market have seen significant growth and have continued to keep their number one spot. By positioning yourself early, you beat out the competition by establishing your brand as the go to. 

Health and supplement brand Goli positioned themselves early on US TikTok Shop, and they’ve seen an incredible growth, with over 5.7M units sold. 

What You'll Learn

During this live panel, industry experts will cover:

• The overall opportunity of TikTok Shop UK and EU 

• How leading brands such as Shark Ninja and L'Oréal are approaching TikTok Shop and succeeding

• Which affiliate marketing and creator strategies successfully translate across markets—and which don't

• The operational and platform nuances every brand should understand before launching

Whether you're already generating revenue through TikTok Shop in the US or are beginning to evaluate international expansion, you'll leave with practical insights you can apply immediately.

Access the recording here