What Does a TikTok Shop Agency Actually Do?
TikTok Shop has changed the way people discover and buy products. Consumers can now mesh the two easily on one platform, allowing brands the opportunity to go from unknown to viral with the correct strategy.
But for a solid TikTok Shop strategy, you’ll need a solid agency.
But what does a TikTok Shop agency do? Here’s everything you need to know about TikTok Shop agencies and what services you can expect.
What Is a TikTok Shop Agency?
TikTok Shops help launch, manage and scale brands on TikTok Shop. It’s not creating content, but rather building a complete strategy designed to increase visibility and sales and promote growth.
Official TikTok Shop Partners (TSP) work directly with TikTok Shop on best ways to increase visibility for brands and organise special sales such as the summer sale or Super Brand Days/Weeks.
TikTok Shop Agencies are platform experts that have a deep understanding of TikTok Shop, and benefit brands whether they’re just starting out or if they’re household names.
Building a Winning Commercial Strategy
An agency will build you a bespoke strategy based on your brand's main objectives, paying close attention to your products and what ones will resonate with audiences.
This strategy will include:
Identifying potential viral products
Bundle/Pricing strategies
Forecast of any upcoming TikTok Shop sale campaigns
Putting your products on the storefront and hoping for the best won’t result in the results other brands are getting, the platform is discovery first, so you need to ensure there’s a push to get your brand onto the FYP.
Optimising Your Product Listings
Optimising listings is incredibly important for the discovery aspect of TikTok Shop. A TikTok Shop agency works to improve every aspect of each product listing frequently to keep your brand standing out.
Managing Affiliate Marketing
Affiliates are one of the biggest drivers of GMV for a majority of brands, so it’s important that there is a clear sampling and community strategy in place.
Instead of main page content, affiliates promote your products on their page in exchange for commission on each sale. This means you get access to their audiences and, if you choose affiliates wisely, can target multiple different audiences at once.
A TikTok Shop Agency manages:
Sourcing creators
Outreach and relationship management
Product sampling
Campaigns and briefing
Performance tracking and reporting
Scaling and rewarding high-performing affiliates
Running High-Performing TikTok LIVE Sessions
Live shopping is one of the most exciting aspects of TikTok Shop, allowing customers to see live demos of products before they purchase. It’s an excellent tool for brands to further engage with shoppers beyond affiliate content.
That being said, successful livestreams require a lot of work in order to keep audiences coming back for more.
A TikTok Shop Agency handles:
Live strategy
Presenter sourcing and training
Livestream production
Moderating and live optimisation
Scaling with Ads
Ads are an amplification part of the wider TikTok Shop strategy. TikTok Shop agencies use GMV Max, which uses the brands available TikTok content and puts ad spend behind content it predicts will drive sales.
It's important not to just put ad spend behind things for the sake of it. Ad spend requires its own strategy to ensure that spend is being used as effectively as possible.
Agencies manage:
Budget and target ROI
GMV
Order stats
Product performance
Managing Day-to-Day Store Performance
It’s not as simple as optimising a brand and then leaving it to run itself, TikTok Shop requires a full time presence to keep relevancy, and having a TikTok Shop agency is the best way to make sure your storefront is getting consistent updates.
TikTok Shop Agencies monitor:
Shop health
Customer feedback
Inventory levels
Product trends
Sales performance
Platform updates
Performance reports
Why Brands Choose a TikTok Shop Agency
Businesses are opting for TikTok Shop agencies as they’re getting the benefits of a full strategy team without the need for hiring a full in-house team.
Working with a specialist agency gives brands access to:
Platform experts
Creator networks
Tried and tested growth strategies
Dedicated account management
Access to the latest TikTok Shop platform opportunities
Instead of learning and developing an internal team, brands can accelerate growth using strategies that agencies have already worked on.
What Makes Unsociable Different?
Unsociable is an official TikTok Shop Partner, meaning the team works directly with TikTok Shop on all their brands to get the very best opportunities and support.
The team works with brands across the UK, EU and US to launch, optimise and scale on TikTok Shop. Our offices in Glasgow, London and Berlin mean we combine local market expertise with cultural insight to help brands create strategies that resonate.
Unsociable has built numerous six and seven-figure monthly brands on the platform, whilst also being behind some of the biggest case studies. Case studies include the likes of SharkNinja, Wonderskin, Dr. Melaxin and The INKEY List.
Is a TikTok Shop Agency Worth It?
If you're serious about growing on TikTok Shop, an agency is absolutely worth it to get the best impact.
TikTok Shop is ever evolving as a platform when it comes to trends and creators, which means its vital to have a team that have insider knowledge and work quickly.
A dedicated TikTok Shop agency allows your team to focus on other aspects whilst the platform experts can handle the strategy and execution.
Whether you're preparing to launch or looking to scale an existing store, partnering with the right agency can dramatically shorten the journey from your first sale to becoming a category leader on TikTok Shop.
Looking to know more about TikTok Shop agencies? Contact the Unsociable team to find out how we can work together to scale your brand.
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