Top 10 Best-Selling Brands on TikTok Shop Germany in July

*Based on units sold on TikTok Shop. Source: FastMoss.

TikTok Shop Germany is going from strength to strength, and July’s top ten brands are creating a clear picture of what German consumers are looking for. 

Beauty remains sought after, but new sections of the fashion category are also reaching impressive numbers in sales. 

Here's a closer look at the top-performing brands in Germany during July and what we can learn from them. 

Top Performing Brands in DE for July

Medicube Deutschland - Beauty - 55.3k Units Sold

Medicube has proven the impact of K-Beauty on TikTok Shop across multiple markets, with high sales in the UK, US and EU. 

Medicube’s strategy includes frequent new launches that directly target specific skin concerns, meaning each product feels unique but purposeful.

MORE Nutrition - Health - 50k Units Sold

MORE provides consumers a wide range of unique ways to get more protein in their diet. From iced coffee supplements to protein matcha to ‘chunky flavour’ powders. 

Cfab - Womenswear - 43.8k Units Sold

Focused on comfort-first clothing, Cfab has been making great strides on TikTok Shop, especially with their shapewear and underwear selection providing unique colourways and patterns. 

Dr.Melaxin EU - Beauty - 41.1k Units Sold

Another skincare brand dominating in the US, UK and EU. Dr. Melaxin has benefitted from celebrity endorsements from the likes of Cardi B. Their skincare bundles have performed exceptionally well, offering a full skincare range for a fraction of the original retail price. 

DR.DENT - Beauty - 30.1k Units Sold

DR. DENT has been leading in the oral hygiene category, focusing on blending whitening with convenient packaging. Stand out products include their toothpaste tabs and their individual whitening mouthwash sachets.

VEVOR Store - Home & Living - 25.6k Units Sold

VEVOR falls under the Home and Living category, but supplies items for far beyond that. The brand offers a wide range of DIY electrical tools, home decor and kitchen supplies to add convenience into the customers daily routine. 

Halara DE - Womenswear - 24.5k Units Sold

Halara's continued success comes from solving everyday issues in womenswear. Their trousers and tops are all designed with comfort whilst still remaining professional looking whilst their underwear claims to provide support without a scratchy underwire. 

Crocs Shop DE - Shoes - 24.3k Units Sold

Over 150 million pairs of crocs are sold every year, and now they’re looking to open up in the TikTok Space.

They’ve moved past the classic shape, now offering sandals and ballet flat versions to keep up with fashion trends. 

Pammys - Shoes - 23.3k Units Sold

Pammys have become a go-to sandal for comfort on vacation, providing a modern and cushioned take on the flip flop with loud patterns and colourways.

They aren’t just a seasonal trend either, stocking snow boots and cosy slippers for added warmth. 

Svenja Walberg - Beauty - 21.3k Units Sold

Svenja has been a staple brand for the DE TikTok Shop market since launch, their LashCocaine range is bold and stands out amongst the crowded serum market.

Their ranges are a perfect mixture of traditional makeup and personal care, prioritising ingredients that promise natural lash and brow growth over time. 

Problem Solving Products Are Winning. 

Brands across health, beauty and fashion all have one thing in common: they all position their brands as solving a direct problem in people's lives.

MORE Nutrition directly creates ways to make protein intake easier for the everyday lifestyle. The fashion brands that are succeeding have seen the problem with uncomfortable workwear and underwear and offer a softer solution. The skincare products that are going viral target a direct pain point customers deal with and build their products exclusively for that. 

Although beauty and fashion dominate, VEVOR Store demonstrates there's strong demand for practical home and living products.

Products that can be clearly demonstrated in affiliate content and are useful for everyday tasks and performing well, as they’re seen as a need that will genuinely improve their life over a want. 

What Can Brands Learn?

Germany isn’t favouring one category over another, there are multiple categories succeeding, but they’re all following similar formulas. 

The highest-performing brands typically have a few things in common:

• They are showing products providing practical solutions.

• They use affiliate content that feels genuine.

• They create content that is educational and showcases the product in action. 

• They focus on authenticity and community instead of polished brand messaging.

  
  

The Future of TikTok Shop Germany

As TikTok Shop continues to develop, Germany is looking increasingly more exciting for brands looking to scale. 

Whether you're launching into Germany for the first time or looking to scale an existing TikTok Shop, the opportunity has never been greater. The brands topping July's charts demonstrate that with the right content strategy and creator ecosystem, businesses across multiple categories can achieve significant success on the platform.