Unsociable Case Study: Wonderskin X Toni Laites

Look out, there’s a new bombshell on the Wonderskin livestream!

Unsociable recently led the strategy and execution of the Wonderskin x Toni Laites collaboration, showcasing a TikTok Shop exclusive bundle and a competition to win signed polaroids taken by Toni herself.

This collaboration highlighted the power of influencer collaborations and how they can push audience reach and introduce brands to a new customer base.

Authenticity is Key

Toni didn’t just feel like a simple influencer collaboration, it felt authentic because Toni has been shown as a longtime fan of the brand.

Interest in Wonderskin as a brand spiked from last year's Love Island, where numerous islanders, including Toni, were seen applying the purple lip stain.

This impact can be seen a year on, with comments stating that they discovered Wonderskin through seeing Toni use the stain. This means that returning customers feel linked to Toni and want to create a repeat purchase with her, whilst newcomers can see customers vouching for Toni and for the brand in the comments and are motivated to buy. 

The Results

• LIVE views increased nearly 4x 

• Product impressions saw an 8x increase from around 9,000 to more than 75,000, 

• Nearly 60% of the LIVE's total impressions occurred during Toni's one-hour appearance.

• Comments increased to over 1,000 during Toni’s hour, roughly three times the earlier rate.

• The collaboration also drove audience growth, with 44% of the day's new followers gained during Toni's session.

  
  

This collaboration showed clearly that influencer collaborations can still create significant awareness and impact on the brand, especially when it feels genuine to the brand voice.

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