Unsociable x QVC: Bridging TV Shopping and Social Commerce

Unsociable partnered with QVC to assist on their first-ever Super Brand Day, helping bring together traditional live retail and modern social commerce across QVC's TV channel and TikTok Shop.

QVC are the pioneers of live shopping, having launched their first broadcast way back in 1986, and now the first ever shopping channel is ready to dominate on TikTok Shop. 

Unsociable x QVC

Unsociable supported the campaign through creator recruitment and management, product strategy, and live planning and execution, ensuring a seamless experience across both platforms.

There is a clear opportunity for brands to mesh established retail channels with creator-led commerce, extending reach and engaging audiences in exciting new ways.

New Platform, New Customers

The success of QVC has come from their dedicated customer base of Gen X women, and QVC are finding that they’re fitting that demographic on TikTok Shop.

According to The Independent, since March last year, QVC has gained 30k new shoppers through TikTok Shop, with 59% of them new customers.

TikTok Shop is a proven new acquisition channel, and QVC are embracing it successfully.