The 10 Bestselling TikTok Shop Products of June (And What Brands Can Learn)

*Based on units sold on TikTok Shop. Source: FastMoss.

In the wake of Junes Summer Sale, some new beauty launches found themselves rising to the top of the rank, whilst other products are continuing to cement their virality.

June's bestsellers create a very clear image of what customers are searching and actively pressing purchase on.

1. The INKEY List – Glycolic Acid Exfoliating Body Stick -61.2k units sold

The INKEY List takes the top spot with its Glycolic Acid Exfoliating Body Stick.

This multi-purpose product has become a TikTok Shop favourite. This stick claims to heal cracked heels, KP bumps, ingrown hairs and dead skin, and there's thousands of affiliate videos proving their claims.

2. P.Louise – Obsessed for Less Skincare Set -47.2k units sold

P.Louise has built a loyal community by creating affordable beauty "moments" rather than simply selling products.

The Obsessed for Less Skincare Set combines great value with standout design, offering customers a choice of unique scents including Blue Raspberry, Chocolate Covered Strawberries and Candy Floss. It's an experience as much as a skincare set.

3. MEDICUBE – PDRN Pink Collagen Volume Multi Balm -46.5k units sold

One of the newest entries on the list, Medicube's PDRN Pink Collagen Volume Multi Balm quickly became a new bestseller.

The brand has become well known for their PDRN range, with this stick being the latest addition. The balm format appeals to customers looking for an easy addition to their skincare routine that can offer additional glow.

4. Bare Anatomy – Rosemary & Rice Water Hair Growth Spray -42k units sold

Hair growth is one of the biggest conversations on TikTok, with customers looking for miracle products to solve hair loss.

Bare Anatomy combines two ingredients that have become social media favourites, rosemary and rice water, to target thinning hair and promote stronger, thicker-looking growth.

5. MEDICUBE – Hypochlorous Acid Rice Peel Shot Duo for Face & Body -32.4k units sold

Hypochlorous Acid has become increasingly popular among gym-goers and consumers looking to refresh their skin, and Medicube offer a new spin on the hype.

Paired with rice water, this duo is designed for a full face and body exfoliation routine.

6. P.Louise – Bad B*tch Energy Lip Conditioner & Lip Oil Duo -29.1k units sold

This has become one of P.Louise's most recognisable products.

The juice box-inspired packaging immediately grabs attention, while the 'out there' flavours like Jelly and Ice Cream help this product stand out in the crowded lip product market.

7. MEDICUBE – Zero Pore Pads -28.8k units sold

Medicube's Zero Pore Pads have become one of TikTok's most recognisable skincare products.

This product spiked the interest of toner pads, with creator content and celebrity endorsements continuing to drive demand months after launch.

8. MEDICUBE – Zero Pore Blackhead Mud Mask -28.4k units sold

Expanding on the success of its Zero Pore range, Medicube introduced this pore-targeting mud mask formulated with AHA, BHA and PHA.

The product adds on to the 'zero pore' range, zoning in on customers looking to shrink pore appearance.

9. P.Louise – Besties Deal: 3 for £27 -24.8k units sold

It's clear that bundling is PLouise's growth strategy.

The Besties Deal means that customers can customise their own bundle, choosing from a wide variety of skincare, makeup and even full sized palettes.

10. Dr Melaxin – CACTOX V-Lifting Band -22.6k units sold

One of the standouts in the mask market at the moment, the CACTOX V-Lifting Band is designed to cool the skin, improve elasticity and create the appearance of a more defined jawline.

Its highly visual format makes it ideal for TikTok, where transformation content continues to perform exceptionally well.

What can we learn from June's bestselling products?

Looking beyond the rankings, several clear trends emerge.

Consumers are buying solutions, not products

The strongest performers aren't just generic beauty products, they solve specific problems.

Whether it's hair growth, enlarged pores, body blemishes or skin elasticity, consumers are searching for outcomes rather than brands. Products that clearly communicate the problem they solve are winning.

K-Beauty continues to dominate

Medicube accounts for four of the top ten bestselling products, reinforcing the continued momentum behind Korean beauty brands.

This category has opened up consumers to a wider variety of skincare ingredients and products such as essences and toners, and is leading the conversation around SPF.

Bundles continue to drive conversions

Several of the month's bestsellers are bundles, duos or promotional offers. Consumers want to feel like they're getting more for their money. Whether that's a "3 for £27" offer, a skincare set or a product that serves multiple purposes, value remains a key purchase driver.

Science-backed language builds credibility

Many of the bestselling products are leading with their ingredients.

Glycolic Acid, PDRN, Hypochlorous Acid, AHA, BHA and PHA are being used as a way of expressing effectiveness to the customer and using the ingredients to back that statement up.

Emotional branding still wins

Whilst skincare is leaning towards medical terms, P.Louise goes for the opposite and succeeds through personality.

Product names like Bad Btch Energy, Obsessed for Less and Besties Deal all communicate a story and image to customers that builds personality and hype for the brand.

What can brands learn?

There are some clear lessons from the above on how to succeed on TikTok Shop:

• Choose and promote products that solve a specific consumer problem rather than mass appeal.

• Showcase products where people can see clear before and after results in content.

• Create compelling bundles or promotions that increase perceived value to the customer.

• Consider how products can work together as part of a routine, encouraging repeat purchases and larger basket sizes.

  
  

Ultimately, June's bestselling products reinforce one simple truth: the brands winning on TikTok Shop aren't just selling products—they're selling visible outcomes, compelling stories and exceptional value.